From Saddler Master to Global Player.
The seat manufacturer RECARO celebrated
the company's 100th birthday in April 2006.
The success story of the present RECARO
company began in 1906 in Stuttgart,
32-year old saddler master Wilhelm Reutter
founded the company
Saddler. Spezialitat: Luxus- und Motorwagen,
englische Geschirre" (Specialities:
Luxury and Motor Vehicles, English Ware).
Reutter quickly made a name for itself in
the up-and-coming automobile industry which
was largely positioned in Stuttgart: Bosch,
Maybach and Daimler were the big names which
wrote history and laid the building blocks
for the present location of mobility, Stuttgart.
The business of the saddler master flourished,
and in 1910 the company signed with the firm
name "Stuttgarter Karosseriewerk Reutter & Co" (Stuttgart
Coach Factory of Reutter & Co). The young
saddler master was innovative and open to
new mobility. In his workshop in 1912, the
patented Reutter Reform Coach was produced,
which later was called the Cabriolet.
Professor Ferdinand Porsche had the prototypes
of the VW Beetle constructed by Reutter.
Also, after the war, the Porsche and Reutter
companies worked closely together. The coach
company Reutter became famous worldwide with
the Porsche 356. Reutter was also active
for BMW and the German Postal Service.
The foundation for the present company was
laid in 1963, as RECARO was formed as a play
on words - Reutter and CAROsserien (coaches).
The first RECARO sport seat was introduced
in 1965, and in motor racing, the company
quickly became a recognized brand name.
In 1969 RECARO joined with the Keiper company.
Even today RECARO operates with headquarters
in Kirchheim as an independent member within
the internationally active Keiper Recaro
Group, active worldwide in a total of
From this close and ever more intensive
collaboration with universities and specialized
physicians, a store of knowledge and experience
was collected by RECARO which is surely unique
worldwide. RECARO had answered the questions "How
should people sit?" and "How is
the body correctly supported?" early
1971 RECARO introduced the first seat with
1973 RECARO introduced a full shell made
of sheet steel as a seat structure
1977 The track-breaking innovation in ergonomics
was introduced with pneumatic lumbar support
1984 The first vehicle seat with bracing
on both sides was introduced
1991 RECARO introduced a vehicle seat with
asymmetrical adjustment as a worldwide innovation
1996 was the introduction of the first racing
shell with head protection
2004 The lightest serially-produced seat
in the world at that time was brought onto
the market as the carbon shell seat of the
Porsche Carrera GT
From Saddler Master to Global Player, RECARO,
had positioned itself worldwide as the partner
in the automobile industry who fulfilled
the most difficult demands and who continues
to re-invent the mobile seat through revolutionary
innovations. Today, RECARO is the exclusive
supplier for the top models of Porsche, Aston
Martin, Ferrari, Lamborghini, Audi, Opel,
Ford, and Volkswagen. The hybrid lightweight
seat developed by RECARO was adopted in series
production for the VW Golf R 32 and the Audi
RS 4 and many more.